How to make yourself more marketable in your job search

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According to a recent Forbes news article, at least one hundred applicants apply for any posted job advertisement. In addition to this, most companies use talent-management software that automatically removes up to half of all applications. As a result, finding a job can be a stressful and frustrating experience. The good news is that there are proven ways to make yourself more marketable and successful in your job search.

Re-write your Resume

The resume is generally the first impression a potential employer receives of a job applicant. However, many resumes reflect poorly on the job applicant. This is because they aren’t well designed and contain too little or too much information. Consider having a professional review your resume for areas for improvement. A unique and creative resume, which maintains a professional tone, is an excellent way to make yourself more marketable.

Improve the Interview Experience

There is so much more to a job interview than just dressing well, proper etiquette and making a good impression. Always research the company through their website and prepare appropriate questions. If possible, read recent news articles about the company and visit their social media sites. Fully understand the job description and prepare intelligent questions regarding job duties.


It is a common fact that many jobs are not openly advertised. This is because most companies prefer to hire from inside the company or discretely outside. This saves the company money and acts as an excellent screening tool. Always invest time and energy in networking and letting people know you are searching for work. The best way to market yourself is to have a personal reference from within your target company.


With many industries oversaturated with job seekers, continuing education is a great way to market yourself and increase your practical knowledge. Consider returning to school to either finish or obtain an advanced degree. Continuing your education demonstrates your maturity and commitment to your career.

Broaden Your Horizon

Modern companies employ a vast array of unique employees from different backgrounds. Your resume, job application and interview must clearly demonstrate that you excel at working with diverse individuals. Highlight the fact that you are bilingual or have international experience on your resume. If possible, consider getting a master’s degree in bi lingual education to show your cultural competency.

In conclusion, you can make yourself more marketable through improving your resume and interview experience. You can also broaden your network, education and cultural competency.

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. She enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.

  • Some valid points made here, namely about organisations not always marketing jobs externally as much as maybe they should. Networking is a must (and so much easier these days with LinkedIn, although face to face meetings are always the best) and as the article says, education means a lot – anything to broaden your horizons, widen your skill set and distinguish you from the others!

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