With this blog-craze going around, you might be wondering if a blog is the right thing for you. If you are a job seeker, a blog can be very effective in helping you land your next job.
Here are the top 3 reasons having a blog can help you in your job search:
Rock your SEO
For those of you not in the know, SEO stands for “Search Engine Optimization.” In layman’s terms, SEO is a technique used for folks to get to the top of relevant internet search results. With a boatload of employers using Google, job seekers use SEO so that the right information is seen by the right eyes.
The easiest ways to boost your SEO is to create content, use keywords, and hyperlinks – all parts of just about any blog! After just a small amount of blogging, job seekers can expect their SEO to soar and the right search results to land on top.
Start the Conversation
Ever try to convince someone of something? To start, you need to talk to them. As a job seeker looking to convince an employer, conversation is vitally important. Employers want to hire folks who are committed, passionate, and consistent. The problem is, it’s not always the easiest thing to chat up your dream boss.
By blogging regularly about your industry (you can be as broad or specific as you like), it’s like you’re having a conversation with your readers (read: employers).
Continue your Resume
Your resume is (or at least should be) one page. One page of cold hard facts. Probably in bullet form. You’re a person with ideas and priorities. You’ve learned and accomplished so much more in your career than your resume can capture.
With a blog, you can “continue” your resume by elaborating on different experiences, accomplishments, and learning opportunities. Potential employers, networking contacts, and other professional folks can learn about the person behind the resume without being bombarded with a six-page epic resume.
What do you think? How valuable is blogging to the average job seeker? Which industries would benefit the most from job seekers who blog? Share your thoughts in the comments below!
Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes, and grades resumes – instantly. Gerrit has successfully combined his passion for computer science and the careers space by helping job seekers write the best resume possible. You can connect with Gerrit and RezScore on Facebook and Twitter.