To be fair, I’m not a Paris Hilton fan. Paris is a person who is famous for being famous and having the Hilton fortune, albeit a small percentage, behind her.
But give the girl credit. She has built her own personal brand – she’s with it, hot, doing the right things, seen in the right places, and being a celebrity because…well, we’ve said she is a celebrity.
But when your personal brand is under attack, you need to defend what is right about your brand. Don’t let someone else change your personal brand for their own devices.
And now I’m a Paris Hilton fan
When John McCain maliciously used Paris Hilton and Brittany Spears as part of an attack ad against Barack Obama, Paris had a problem: her personal brand was attacked without her permission and used in a way that degraded what she has built. Whether or not you agree with what she has built as a brand.
Instead of the “why would we want to be involved in a Presidential campaign” coming from Brittany’s PR handlers, we instead get an on-message personal branding defense from Paris Hilton. Not only is it a perfect defense of her brand, but it uses her celebrity to turn the tables on the McCain campaign. Celebrity has privileges and Paris knows exactly how to use them.
Her defense perfectly integrates her personal brand and mocks those that would try and debase it. And, by the way, so did her parents who also previously donated dollars to the McCain campaign.
If your personal brand is attacked, defend the realm with your personal brand in mind. You may not be able to pull off the resources that Paris did, but her response is spot on.