Amazon’s Data Business Model: Don’t Talk to Customers

By Scot Herrick | Job Performance

Apr 17

In the “be careful what you say” category, Amazon is touting their “cloud computing” services — and it’s a good service. But I was a bit amazed at this statement by Amazon Vice-President Adam Selipsky in the latest Business Week article:

“Our goal is that no one has to talk to us. For many companies, that’s a very attractive thing.”

Sure, it was a statement about how easy it would be for potential customers to sign up for the service.

But I’m not so sure I’d suggest companies don’t want to talk to Amazon.

I’d have said, “Signing up for the service is so easy it can all be done online.”

My contribution to parsing statements like “bitter.”


About the Author

Scot Herrick is the author of “I’ve Landed My Dream Job–Now What???” and owner of Cube Rules, LLC. Scot has a long history of management and individual contribution in multiple Fortune 100 corporations.