Going out into the job market after deciding that you no longer want to work for your employer reveals interesting tidbits about your company that you, essentially, have no control over but gets associated to your work. Like stereotypes, the characteristics of the company culture are associated with your work and effects your ability to get another position.
Take, for example, my former employer. I was told by a recruiter that the reputation is “slow and steady” and not really very fast-paced. An interesting viewpoint, considering I’ve never worked for a group that was so fast paced with decisions made every day about the business.
But, there’s the stigma. How do you fight the perception that your work is the company stereotype?
It is important for people who work in cubes to know that they have a reputation that has nothing to do with them, but comes from their company. That is the starting point for a recruiter or hiring manager about your work. Work the stereotypes about your company so that your work — and personal brand — shines.
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