Decision and Choice

By Scot Herrick | Job Performance

Feb 28

A reality on our current (working) life is the torrent of information coming at us. All of the information requires a new skill to manage it: brilliant information filtering.

Brilliant information filtering requires us to clearly understand the difference between a “choice” and a “decision.”

Now, I don’t know about you, but I’ve confused these terms for quite a while thinking that they were essentially the same. When I “choose” to do something, it was the equivalent of a “decision.” Not so, as I would come back to review my choice all over again. And again.

Liz Strauss at Successful Blog, in a brilliant post, notes that choice and decision are not the same. In fact, they are dramatically different. In “Decision or Choice: Is the Difference Stealing Your Focus and Your Time?,” Liz takes us through ice cream stores and meeting with your boss about a new position and shows us the difference.

Give it a good read — understanding the difference between a choice and a decision is critical to brilliant information filtering.

Photo by Dean Hochman

  • Hi Scot,
    Once again, I come to learn something new from your response to something that I’ve said. “Brilliant information filtering.” What an excellent term that is!

    Thanks for point folks in my direction. Lots of people helped me by letting me hear how they make decisions. 🙂

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