4 job skills to make yourself more marketable

By Scot Herrick | Job Skills

Apr 25

In an uncertain economy, it may seem difficult to distinguish yourself in a job market that is flooded with many job seekers. Whatever the conditions, there are things that you can do to showcase yourself as the most attractive candidate to a potential employer. Anyone can improve upon their chances of success in landing a good job by putting effort into developing these four job skills every business looks for in a new employee.

Networking Skills

People in demand possess something that HR professionals refer to as “power contacts.” These are influential connections that allow a person to further expand their network as needed. Professional people who seem to be able to effortless develop their network of contacts are always in demand.

Their networking abilities make them a natural magnet and therefore useful in future personnel recruiting efforts as well as the ongoing need for customer referrals. These people can also assist in building B2B connections that can help the overall health of the company, and their social skills help create a positive business culture of inclusion and community that can potentially put an organization over the top.

If you don’t currently feel great about your networking prowess, you can learn ways to build out your social networks. For instance, though your final goal is to build your contacts list, you would do well to focus on building close personal relationships rather than just creating a list with names. People will be much more enthusiastic about helping you if they like you on a personal level.

Management and Technical Skills

By taking an interest in the latest concepts and techniques in business management or computer sciences, you can rapidly develop the skills needed to garner influence and drive organizational change in imaginative new ways.

Many colleges offer an online master of computer science degree or an on-campus analog. This program is engineered to groom students for enduring success in any field that demands expertise in computers and network technology. Virtually every company can benefit from at least one tech expert, and most could use a handful or two in order to keep the business current on new and emerging technologies.

Marketing and Business Development Skills

One mandate of every business is the ongoing search for growth opportunities. Showing evidence of having the skills needed to attract new client accounts is one of those career-enhancing steps that will pay immediate dividends in terms of how potential employers value you. Marketing and effective business development abilities will certainly get you noticed by every human resource manager who is focused on the creation of long-term value for their organization’s owners and investors.

Developing Your “Soft Skills”

“Soft skills” are defined as those critical employability attributes that set high-performing people apart. They include diplomacy, persuasiveness, passion, a good facility for communicating with others, decisiveness and a willingness to press on in the face of adversity. According to one well-known professional development and career advice website, soft skills are universally sought out by employers everywhere and are definitely worth developing.

The content editors of QuintCareers.com suggest that job-seekers who feel weak in the area of soft skills will always have an opportunity to sharpen them through participation in various training programs, professional development seminars, and by seeking out coaching and mentoring assistance from others who have demonstrated a degree of accomplishment using their skills.

The above-mentioned tips for sharpening those critical professional skills that employers covet come from career experts who know much about increasing a job candidate’s marketability. As a consequence, simply knowing that employers always want to find a round peg to fit that round hole is often enough to get you that leg up in this challenging job market.


This is a guest post from Anica Oaks. Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.

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About the Author

Scot Herrick is the author of “I’ve Landed My Dream Job–Now What???” and owner of Cube Rules, LLC. Scot has a long history of management and individual contribution in multiple Fortune 100 corporations.