Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy, by R. William Holland, is a needed book in today's dysfunctional job market. I wouldn't say it is needed because of the hundreds of job search tips you get from the book; rather, it is because the book comes from a viewpoint of value creation.
Job searches are not about you, they are about the value you create for others. That value is what hiring managers hire for.
Just as important, you can get hired for the value you create for others -- and then lose your job despite the fact that you continue to offer value to the people hiring you. Jobs are not about you; they are about the job skills you use to help others until they no longer need them. Then you need to find someplace else where they need the value you create.
And 230-pages or so is how you go about doing that.
The book consistently weaves the thread of value creation through resume building, marketing your services, interviews and the hiring process. Of course, talk is cheap, so there are plenty of examples, charts, and summaries at the end of chapters that you can use to build your personal value tool box.
Creating and showing your value to potential employers runs you right up against some time-honored job advice. My favorite myth is the need for passion on the job. Nope, don't need passion on the job according to the author. Passion might come along later in the work, but passion, in and of itself, doesn't pay the bills or keep you employed.
Or that you should meekly take what the company offers you and deny any ability to negotiate what you do.
The best thing about the seven rules presented in the book is that there are hundreds of examples, charts, and summaries to use in building your value creation tool box. The worst thing about the seven rules presented in the book is that there are hundreds of examples, charts, and summaries to use in building your value creation tool box.
As a reader, you have to understand how you do your best work so you can choose how to build your value tool box from the hundreds of examples presented. If you don't have a good idea of how you do your best work, you'll need to sit down and figure that piece out. Or, you can work through the book and select the examples that make the most sense to you because those that make sense to you are probably how you do your best work.
Once you understand how you do your best work, however, you can use this book to rebuild your career around the value you create for others. It won't give you job security -- nothing will do that any longer -- but you can get to employment security.
No small thing.