Your business network is incredibly important to finding out about new opportunities, industry knowledge and your ability to help others. But our information is all over the place. In this seven minute video, I give three tips on how to start managing your contacts.
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An important point to remember is that networking is not relying on contacts to whom we are close, hoping that they in turn will know somebody who knows somebody who will want what we have to offer. Nor do we simply try to make as many new contacts as possible in the hope that one in a hundred will pay off.
Instead, we should be looking instead for structural holes in networks, areas in which we are clearly qualified to add value. It is highly likely that in order to position ourselves to add value, we will be relying on weak ties – contacts who know us little or even not at all – to make introductions and to convey messages. By definition weak ties offer little in the way of closure, and therefore the messages we send across these links must be Robust and Sticky.
For more detail see http://rusdens.com/2010/05/networking-for-caree…