In all the interviews for jobs that I have done, I’ve described my Personal Brand like this: I turn chaos into structure. It is simple, straightforward, and compelling. When I described this personal brand to a manager, I received some very good insight into how going from chaos to structure works.
Between chaos and structure is a compelling insight. In the current chaotic world of banks blowing up, loans shutting down and Congress collapsing, knowing what is between chaos and structure can help us through the crisis.
Even a career crisis.
What happens between chaos and structure is creativity.
Every situation brings new circumstances into play. That translates to “your experience doesn’t get you the right answers.” What worked before won’t necessarily work now because the situation is similar, but different.
Creativity allows you to come up with something new, radical or slight, that helps address current circumstances. Creativity gives you the insight into the current areas of chaos that causes pain.
When your career gets thrown for a setback, such as in a layoff, no matter how well prepared you are, there is a sense of chaos. It takes a while to get back to a routine that makes sense again to you. That structure is the result of some change happening, you using your experience to understand and deal with the change, and then being creative about what has happened to get back on your feet.
The take-away is this: be present enough in the midst of chaos to look for the creative solution to the problem. Not just the easy answer. Your creativity will lead to a better solution for you. Being creative in the midst of chaos, especially chaos in your life, is not easy. But it is black belt career management.
How have you used creativity to work your personal brand?
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