Every person can have many attributes of their professional or personal brand. All of these attributes help you differentiate yourself from other candidates in an interview, the quality of your work, and your ability to take on more responsibility.
There is a lot of chatter about honing specific aspects of your branding, whether through social or business networks or your on-line presence.
But most of the advice ignores the one branding characteristic that is most important to hiring managers, inside the company and out.
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