Many people think of Personal Brands and either don’t know what they are or do not think they are that important. Or think they don’t need a Personal Brand.
But you already have a Personal Brand. Managers and people associate you with your Personal Brand every single day.
A while back in my career, a senior Vice President two levels up from me and one organization over was given a problem and her answer was: “Give this project to Scot. He’s never failed when he has been personally involved with a project.”
Don’t you think I had a Personal Brand before there were Personal Brands? Of course.
If you have a Personal Brand right now but don’t realize it, what does your Personal Brand consist of to your team, your managers, and your associates?
Here’s the list:
There are other items, of course. But, the point is this: You already have a Personal Brand. Shouldn’t you be working your brand to what you want it to be instead of leaving it in the hands of the people you come in contact with in your life?