My wife had the opportunity to interview a person for a position in her company and she told me this wonderful turn of phrase used by the person in the interview:
“I helped the company to …” and then the person described what had been done for the work.
Now, this person was an employee of the company in question. Not a contractor. Not a consultant. No, an employee.
If you think about it, being serious about your personal brand, your focus too would be on the skills you bring to a position that would help a department or company meet their goals.
Note how this positions the person and their work:
The next time you’re asked what you’ve been working on, instead of saying that you were given this important whiz bang project that needed a bunch of work to be completed, change your answer.
Instead, say that your company needed some help in your (personal brand skill set) area and you were able to help them reach X, Y, and Z objectives.
The difference between being assigned work and being asked to help a company achieve their objectives is subtle.
And not subtle at all. I’d rather be the Cubicle Warrior that placed the billion dollar company into its rightful position: where I could help them out.