Personal Branding is About Doing

By Scot Herrick | Job Performance

Aug 27

One of the great themes out in the blogosphere right now is called Personal Branding. Personal Branding says, in essence, that each of us have a personal brand that is being associated with ourselves whether we like it or not and we should work on developing our own brand.

It’s a worthwhile exercise to do. One that I’m working on myself as I think a personal brand will go a long way to define what kinds of things I want to be working on in my professional and personal life.

Right now, there’s a ton of information out there on “how to develop your personal brand” and how to go about creating it.

That, if you’re not careful, is the trap.

You will casually remember that Six Sigma was to become the Next Big Thing for Corporations. Just like Total Quality Management. Just like that great new strategy in your department. Just like that really focused goal that came out just three months ago. Just like that Really Important Thing that happened last week.

The trap of all of these items is in the execution of them. Or lack of it. We spend lots of time talking about these things, figuring out the strategy through brainstorming, taking notes and coming away with what we think we need to do next.

Then it all sort of floats away as the next big thing comes along.

You see, to really create a personal brand, you can’t just stand around thinking about it, plotting it out on your piece of paper, and coming up with the five things to do to create the brand.

You actually have to go do them. And that’s where we fail.

All the great plans, definitions of what needs to be done, and all the analysis completed on defining your personal brand means nothing unless you go out and live your brand. Doing the work still matters. Getting stuff done that supports your brand is what actually creates your brand. Getting the hard stuff done is what builds your skills with your personal brand.

Not the planning. Not the definitions. Not the analysis. It all helps, of course, but what makes the personal brand is living it.


About the Author

Scot Herrick is the author of “I’ve Landed My Dream Job–Now What???” and owner of Cube Rules, LLC. Scot has a long history of management and individual contribution in multiple Fortune 100 corporations.