Be a Tiger — Lessons learned

By Scot Herrick | Job Performance

May 15

Tiger Woods has a ton of endorsement deals.

I only read one set of advertisements from his endorsements: Accenture’s.

Accenture has deftly combined Tiger’s golf game with that of personal perseverance in facing adversity and how to overcome it.

Here’s the one I’m reading now: a full page ad in Business Week showing Tiger with a driver and Accenture putting a line across his body that shows this:


flexible 70% unbending 30%

Kind of cool, isn’t it?

“High performers blend rigid operating principles with a knack for changing shape.”

It’s advertising, of course. But, to me, it’s advertising on the structural elements needed to have perfect execution of, say, a business plan, a new venture, or a different job. What a Cubicle Warrior needs to think about when it comes to career management in business, not in golf.

The ads make me think about how I go about my work. That’s why I read them.


About the Author

Scot Herrick is the author of “I’ve Landed My Dream Job–Now What???” and owner of Cube Rules, LLC. Scot has a long history of management and individual contribution in multiple Fortune 100 corporations.