Tiger Woods is golfer extraordinaire.
He has a ton of endorsement deals.
I only read one set of advertisements from his endorsements: Accenture’s.
Accenture has deftly combined Tiger’s golf game with that of personal perseverance in facing adversity and how to overcome it.
Here’s the one I’m reading now: a full page ad in Business Week showing Tiger with a driver and Accenture putting a line across his body that shows this:
|——————————|—————-|
flexible 70% unbending 30%
Kind of cool, isn’t it?
“High performers blend rigid operating principles with a knack for changing shape.”
It’s advertising, of course. But, to me, it’s advertising on the structural elements needed to have perfect execution of, say, a business plan, a new venture, or a different job. What a Cubicle Warrior needs to think about when it comes to career management in business, not in golf.
The ads make me think about how I go about my work. That’s why I read them.
Scot
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