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Social Networks are Professional Networks — Like it or not

by Scot Herrick

Googling YourselfHave you Googled yourself?

I have. Search engines never forget you, your references to you, and where you are mentioned.

If you were Paris Hilton and had 68,700,000 hits, you wouldn’t worry too much because the commentary will be all over the board (and you’d be worried about going to jail…).

But if you only had 100 hits and your potential employer was going out there and Googling you, what would that person find?

Sure, MySpace is a great place to put pictures of the party and Facebook is a great place to show off all of your college antics — but does it help you get employed?

Your personal brand affects your career management. If you’re an aspiring CEO and your online photos show you passed out on a couch at a party, you have an issue with your personal brand trying to become a CEO.

Like it or not, our social networks are really professional ones as well.

There are some things you can do to help out if your employable self has a dubious online personal brand. Head on over to careersolvers and check out the tools found in Down and Dirty.

Scot

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    2 comments

    1 Dan Schawbel { 05.14.07 at 6:21 am }

    You need your Personal Brand to stand out from others and to be positively shaped in the online media or it will injure your brand reputation.

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    2 Scot Herrick { 05.14.07 at 8:25 am }

    I agree. I don’t differentiate between my “brand reputation” and my “reputation,” but all of it is a new phenomenon with social sites and the Internet.

    What’s on the Internet is nothing more than a front page away on a search engine. Very different.

    Nice site, too, Dan. I subscribe.

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