Have you Googled yourself?
I have. Search engines never forget you, your references to you, and where you are mentioned.
If you were Paris Hilton and had 68,700,000 hits, you wouldn’t worry too much because the commentary will be all over the board (and you’d be worried about going to jail…).
But if you only had 100 hits and your potential employer was going out there and Googling you, what would that person find?
Your personal brand affects your career management. If you’re an aspiring CEO and your online photos show you passed out on a couch at a party, you have an issue with your personal brand trying to become a CEO.
Like it or not, our social networks are really professional ones as well.